Gmail service has more than 900 million users, and 75% of those users access their accounts on mobile devices. Globally, there are over 2.5 billion email users worldwide across a variety of platforms and providers, and this number is expected to grow over the next years.
Consumers are more connected than ever to their email accounts.
It gives you the potential to show your ads to people who are already interested in your service, so you are effectively targeting warmer leads.
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